TedrosTools Insights

Discover the latest trends, tips, and strategies for maximizing your SaaS investments and business growth.

Email Marketing vs Marketing Automation: Which is Right for Your Business?
tips
7 min read

Email Marketing vs Marketing Automation: Which is Right for Your Business?

Last week, I had a painful conversation with a SaaS founder who'd just realized they'd been using HubSpot's marketing automation platform for 18 months to send basic newsletters. They were paying $800/month for features they didn't understand, while their actual marketing needs could have been handled by a $29/month email tool.

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